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I write about new media, marketing, and culture.

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The Content Strategist

Are Podcasts the Next Big Thing for Sponsored Content?

As more people get into the podcasting experience through popular programs like "Serial," "This American Life," and Bill Simmons's "B.S. Report," it's worth asking the question: Could podcasts be the next big territory for sponsored content?...

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The Content Strategist

Does Your Brand Newsroom Need a Robot Writer?

If you’ve spent any time reading on the web the past week, odds are you’ve read something written by a robot—and you didn’t even realize it. But what are the limitations of robot writers? And can they help your brand newsroom?...

Blog brainstorming article
centraldesktop

5 science-backed tips on better brainstorming

5 science-backed tips on better brainstorming

Brand lift buzzfeed article
The Content Strategist

7 Content Marketing Metrics You’re Probably Undervaluing | The Content Strategist, by Contently

7 Content Marketing Metrics You’re Probably Underva...

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Attendly

The Real Story on How Google Analytics Got Started

The Real Story on How Google Analytics Got Started
...

Beginnersguide article
The Content Strategist

The Science of Email: This New Report Is Sure to Help You Engage ...

The Science of Email: This New Report Is Sure to He...

Blog person meditating 620x350 article
centraldesktop

6 proven ways to have more creative ideas

6 proven ways to have more creative ideas

Blog what psychology tells us about leadership article
centraldesktop

6 surprising things psychology teaches us about leadership

6 surprising things psychology teaches us about lea...

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The Content Strategist

3 Content Formats That Are About to Take Off (And Be Abused)

Everyone is afraid to be left behind. That’s why most brand publishers and marketers try to pay extra attention to trends and predictions. No one wants to be the last to know about that new technology that could be a game changer, which hot new tool can help them “go viral,” and what bells and whistles can help them gain more social shares.

But that’s also why they fail.

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The Content Strategist

How Buffer's Blog Posts Get Shared Thousands of Times | The ...

How Buffer's Blog Posts Get Shared Thousands of Tim...

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The Content Strategist

How Red Bull, AmEx and Dove Win By Proudly Branding Their ...

How Red Bull, AmEx and Dove Win By Proudly Branding...

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centraldesktop

How to make better decisions and avoid disaster

How to make better decisions and avoid disaster

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The Content Strategist

99 Years of Content Marketing: How American Express Became a ...

99 Years of Content Marketing: How American Express...

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The Content Strategist

Carrot Creative Leads the Employer Storytelling Revolution

Hit the play button and you see sweeping shots of New York, followed by the bright, colorful interiors of an office; later, a sledgehammer cracking a hole in a wall and a man jumps out of it, growling fiercely.